Knowledge

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Cooperation Never Tasted So Good

PeaceWorks® has received several prestigious awards for both the taste and quality of its delicious food products, as well as for its pioneering business model and the concrete contributions it has made across several continents. PeaceWorks’ joint business ventures foster coexistence among people of different backgrounds in conflict regions. Five percent of their profits go to OneVoice, a PeaceWorks® Foundation movement that empowers the majority of moderates in the Middle East to speak out against extremism.

Tria Creative was hired to rebrand Bali Spice, a line of Asian sauces marketed to gourmet food stores. The original packaging was dated and lacked a strong brand identity and recognition. After the transformation, the redesigned logo and the Batik patterns are bold, vibrant, distinctive; they reflect the product’s origins and culture. The colors are bright and the labels are clean and elegant. The simple lines of the bottle add to the fresh look of the new brand. This visual system was also carried to the canned products. This project was the catalyst for a great relationship between Tria and PeaceWorks®. We are currently working on several projects and are the acting Brand Consultancy for PeaceWorks®. Among the current projects are the KIND Plus and KIND Fruit + Nut Bars brand — with new packaging; journal ads and gift items; KIND and PeaceWorks® booth design for a conference at the Jacob Javitz Center in New York City; and redesign of the PeaceWorks® website, as well as several marketing and advertising projects.